A new labeling rule that went into full effect Saturday requires meatpackers and retailers to provide consumers with more information about where their meat comes from.
The country-of-origin labeling mandate (COOL) forces retailers and meatpackers to detail where the livestock from which meat came was born, raised and slaughtered. It applies to certain cuts of beef, veal, chicken, pork, lamb and goat sold in the supermarket. Processed, deli and ground meats are exempt from the new rules.
Previously, labels on most packages of meat only had to list the countries the meat passed through. Now there will be more details. For example, a steak may have a label that states that the animal was born in Canada, raised in the U.S. and slaughtered in the U.S.